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Webinar: Marketing of baptism. How have churches found new ways of communicating baptism?



Ingeborg Dybvig, Director of communication department, Church of Norway National Council Lena Andersson, project leader, Project Baptism, the diocese of Lund, Church of Sweden and Marcel Salinder, communications officer for Project Baptism, diocese of Lund, Church of Sweden Comment: Laura Hanna Kokkonen, Doctoral Researcher, Study of Religions, Faculty of Theology, University of Helsinki,
Chair: Steinunn Björnsdottir
As a response to the decline in the number of baptisms, Nordic churches has developed new form of communication about baptism. This includes printed material, use of social media, adverising in magazines, and cinema commersials. In this webinar people responsible for communication in the churches will present what they have done and the thinking behind it. Their presentation will be commented from a media scolarly perspective

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